Zara is a Creative Director who builds desire for fashion, sports & lifestyle brands. Her superpower is giving marketeers a laser focussed approach on how to uncover their brands authentic voice and deepen its place on the cultural zeitgeist. 

From luxury to the high street, she’s led awarded advertising campaigns, worked on transformational global strategies and launched brands into new markets. Her work is often stereotype-smashing, empathetic creative that reaches female audiences at scale & grows businesses.  She is currently Vice President of Creative at Pentland Brands as the global creative lead on Berghaus, Speedo and Endura.

Zara featured in Creative Equals x Campaign’s ‘Future Leaders List’ as a top 30 emerging female leader in ad-land, she is a member of Purpose Disruptor’s ‘Change The Brief’ Sustainability Alliance, a Campaign Big, D&AD and IPA Awards judge, a Creative Mentor Network Ambassador and regular contributing voice for titles including The Drum, Campaign, WARC, AdWeek and Vogue Business. 

Vice President Creative - Pentland Brands | Berghaus, Speedo, Endura
Now

Creative Consultant
2024 - 2025

Executive Creative Director | Fashion & Lifestyle - House337
2022 - 2024

Global Creative Director - Portas Agency
2017 - 2021

Art Director - Portas Agency
2011 - 2017

Brand Manager - Overland Footwear Group (NZ)
2010-2011

Campaign & Creative Equals ‘Future Leaders List’ - Top 30 female & non-binary creatives in ad land

Creative Mentor Network Ambassador

Member of Purpose Disruptor’s ‘Change The Brief’ Sustainability Alliance

Awards Judge - Campaign Big , D&AD, IPA, One Show

Contributing voice for The Drum, Campaign, WARC, AdWeek, Vogue Business

Liberty 
Berghaus
Church’s Shoes / Prada
Mercedes-Benz
Speedo
Puma
Kurt Geiger Group
M&S
The Body Shop
Simply Be
Cult Beauty
Habitat 
G-Star
Clinique 
Clarks Shoes
Westfield